Simply Rational is a spin-off from the Berlin-based Max-Planck-Institute for Human Development, a world-leading institution investigating decision-making. Co-founder Prof. Gerd Gigerenzer is one of the most cited psychologists of our time. Our work is based on noble-price-winning approaches emerging from data science, behavioral science and organization development. Connecting human and artificial intelligence enables us to establish successful solutions for complex decision-making situations within finance, healthcare, politics, and society.