My First Five Years is an app that provides parents and caregivers with thousands of expert-created activities, ideas and interactions for your child to help their brains, character, and personality develop most effectively in their first five years. A skills tracker to see the program's effectiveness and impact on your child's learning and a scrapbook to record and share all the magic moments and community for expert support. When you download the app, we ask you a few questions to establish your child's starting points in our six learning streams so we can tailor the learning experience to exactly where your child is right now. The activities, ideas and interactions we present to you are perfect for what your child needs at that moment to support their unique learning journey, and that's what makes our app special too. Your child is an individual, and your experience of our app will be bespoke to your child. The app supports your child's language, cognitive, sensory, social & emotional, fine motor and gross motor development. We take the guesswork out of the first five years and empower parents and caregivers with the knowledge to have fun, feel confident and help you and your child succeed. Founders Alistair Bryce-Clegg and Jennie Johnson MBE bring decades of experience in the Early Years and led a team of highly talented early years experts to bring you this app.