The brightest minds in investing, philanthropy, business and the not-for-profit/NGO world have worked to develop frameworks for investing in, incentivizing, measuring, evaluating and benchmarking the creation of Social Good. Foundations, think tanks, corporations and universities have developed complex and thorough data tracking methodologies. The largest investment managers in the world have allocated more than $8 trillion of financial capital toward advancing for-profit Impact-focused business models. Individuals and institutions in the United States alone have dedicated foundation assets of nearly $1 trillion to creating sustainable Social Impact. Yet even with this staggering collection of expertise and resources, the “Holy Grail” of Philanthropy and Impact Investing has eluded the ecosystem for decades. The dream? Simply put – Capturing and (even more profoundly longed for) Monetizing the Creation of Social Good - in a way that aligns incentives and can be easily understood.