1.) Our design process is consumer-centric; we create for the user and not for designers (there’s a big difference!). 2) That means being strategic with our design thinking and approaching a challenge as part of the broader marketing ecosystem. 3)We don’t believe in only making things look good – we want our designs to produce meaningful results. 4) Timelines, deadlines and bottom lines are as important to us as they are to you, and we stick to them.