Applied Research & Consulting LLC is a full-service public opinion polling, market research and data analysis firm offering strategic insights for business and government based on in-depth understanding of attitudes, behavior, and social context. We make sense of why people think what they think, say what they say, and do what they do. We help our clients understand and communicate with their key constituencies: customers, consumers, influencers, media audiences, employees, members, voters, citizens, and investors. ARC's research is designed to enable clients to understand their relationships with key publics and constituencies—consumers, B2B customers, shareholders, employees, and voters.