sofi is a start-up in consumer wellness that uses modern science to personalise traditional plant-based remedies for our individual wellbeing. reckitt (www.rb.com) — a partner of sofi and a FTSE-100 company in human health — recently completed consumer validation with over 10,000 US consumers. 72% saw sofi as innovative and trustworthy, indicating that of those who feel positively about plant-based medicine, 90.2 million US adults find sofi appealing. our natural formulations, delivered to users in the form of a stylish and convenient oral spray, are specially designed to target: sleeplessness • stress • anxiety • pain learn more by visiting sofi.health