For a Successful Digital transformation without changing your DNA A Digital Strategy is much more than a website or a mobile apps... A- Digital is a great opportunity for your company but even more powerfull if all team members participate : - Convince, animate and federate within the company on digital channel - Build a Digital Mind in the Company - Help to adapt your organization - Train people and help them to adapt themselves to Digital - Design, Develop a omnicanal marketing strategy and a cross channel system on all support : Mobile to Store, Web to Store Drive to Store, B- True Digital forces you to think digital globally and not a series of applications or websites : - Marketing and Communication Specialist - Develop & facilitate the ubiquitous marketing - A customer-focused environment with rich content. - Adapt your CRM : many softwares or devices but one same customer - Increase customer satisfaction and profitability - Innovate with a customer's view C- In E-Commerce, would not the the most important word be Commerce ? Turn people not only as shoppers but into buyers Define, build & run a multi-channel & on line e-business strategy : - B2B, - B2B2C, - B2C, - E-Commerce Management in consumer markets, - Retail Food, FMCG - Non Food, DIY, Fashion D- E-Business have to include all process even if some of them seem not relevant like logistics or last mile E-Businness obliges you to think of a logistics different from your current logistics : - Deliver directly a customer at his home for just one parcel or for only a SKU - How to optimize costs, services and rates - Internalize or choose one or several partners - The delivery Man, a formed ambassador - Integrate a delivery process into your CRM and not only as a software https://twitter.com/DIGITALONBOARD