Smith is a strategic partner for companies and organizations in positioning brands and offers. The media landscape requires that the messages we send take many different forms and meet the target audience on their own turf, when people have the guard down and are open to dialog. This requires flexibility and close cooperation with PR, survey companies, and with the management at our agency’s clients. The four cornerstones of our company are: 1. The importance of a long-term strategy, 2. Consistent implementation, 3. Close dialog with clients and partners, 4. Creativity that surprises, generates sympathy and leads to continued interest.