Growing up on true Heavy Metal in the grandiose 80s, then digging deep through the trenches on the frontlines of the exploding and uncompromising Death Metal scene and after that taking it beyond. Pounding and shredding in bands like Tiamat, Sorcerer and Afflicted. That’s how it all started. A few years later: working hard, promoting and representing artists managing heavyweight labels like Roadunnner, Nuclear Blast and many others for Warner, Sony, Bonnier Amigo and more. These two weathered and hardened Swedes has seen a lot and heard a lot. Furious over the shitty pirate goods that flooded the market True Metal Merch was launched in 2007. Bringing official merch from the likes of Katatonia, Watain, Opeth, Entombed, Nuclear Assault, Candlemass and many others to the metal hordes worldwide. Now, also a full service company helping bands not only with web shop solutions but also providing merchandise for festivals and tours. The clothing brand True Metal is launched and it already has strong individuals as ambassadors all over the world. Co operating with Merch-Ants for daily fast shipping the operation is a stainless steel and well oiled Metal Machine. Join us. Join the Hordes!