The Challenge. Cars consume 25% of the average family’s budget, twice as much as we regularly save for retirement. Including societal cost, wasted time and pollution, the true cost of driving one car averages nearly $18,000 per year. With ever more convenient mobility services becoming available in our cities, people are facing the daunting decision if replacing the car they own with more economic and sustainable personal mobility services is the right choice for the mobility they need. Our Solution. We reveal the true transportation cost, time and emissions for individuals and society and reward the replacement of oversized and underutilized automobiles with more economic and sustainable mobility options.