Annex Experience is an experience company within the Havas Network. Based out of Chicago and Atlanta, we deliver full-scale experiential campaigns, infusing our network to guide brands to their rightful place in culture. In many ways our industry is old, slow, and lazy. The advertising industry was built on an antiquated notion that an anointed few “Ad Men”could craft a brand story and sell it to an uninformed public. Advertising agencies try to mimic how culture ebbs and flows. Often times, it looks and feels like a fabrication. The message is often ignored, or worse, leaves an inauthentic impression. Today, people have the power. Cultural communities are the gatekeepers of brand equity. They know what authenticity is, and the difference between a post and a “#Ad.” Here at Annex Experience, we know that in order to be credible and maximize marketing results, you have to be active participants in the culture you are trying to reach.