DIGITAL TRANSFORMATION is a profound transformation of the enterprise operating model. - Embarking the Digital Transformation journey requires a clear strategic vision. - Enterprise Architecture is critical (the way people, processes, systems, and data are designed to interact and deliver expected services to customers). - Succeeding with Digital Transformation demands an Enterprise Architecture providing common, reusable and flexible business components. - Digital Transformation establishes an highly automated, low-cost operating model delivering high-quality customer experiences through online channels.