10th Floor is a new luxury footwear brand founded by Fiona and Kim. Former colleagues who became friends, bonding over their shared obsession with creating beautiful shoes. Their vision is to create fashion-forward footwear with a heightened focus on design detail. Every component is highly considered, and superior quality materials create a luxury experience without the price tag. 10th Floor is inspired by women who are strong spirited and individual, who dare to be different from society’s expectations, using fashion as a form of self-expression. The brand’s goal is to inspire women to have the courage to be their truest selves.