TRUCK IT IN is a platform tech company focused on simplifying road freight for millions of businesses in Pakistan to unlock 1 Billion dollars in resource potential. In an age of technology, road freight is stuck with a century old connectivity mediums like landlines and phone calls. The industry loses $40B+ globally each year to market inefficiencies by hurting businesses with high costs, low reliability and no transparency. TRUCK IT IN technology platform digitizes businesses to solve their pain points in road freight transport. TRUCK IT IN was founded in 2020 by execs who led operations building businesses ground up for Careem and Bykea with annual turnover of $150M+. Our Vision: To become the central nervous system of road freight in the ME & Pakistan region. Our Mission: To help businesses run efficiently by unlocking resource potential and improve the lives of truckers Our Tech: We provide tech platform to enable efficient load-matching, freight booking, dispatching and delivery services that bring control, visibility and reporting to the road freight industry. We connect a fragmented supply market with efficient demand via our web portal and mobile apps. Our platform serves as a efficient meeting spot where businesses can connect with the right truckers to ship freight reliably.