UnicornGTM is a consortium of cross-functional experts who help B2B organizations optimize their go-to-market strategy and execution via the 4D GTM Diagnostic. This diagnostic was created to assess the alignment of Sales, Marketing, Product and Operations relative to a common understanding of your ideal customer – your True North. After the diagnostic, we help you execute more effectively and target this customer with a consistent story, cross-functional execution plays, technology and analytics.