Informa offers lead generation services to local professionals in 5 different countries, currently connecting thousands of satisfied providers with their potential clients every day. It aims to provide Pros with enough buying customers to eventually help them grow their business. The company is based in Slovenia, where it started its current project in 2012. The success of its business model has soon pushed the company to expand its services internationally: in 2015, it started a branch in neighbouring Croatia and only a year later, in Romania. In 2019, a branch was opened in South Africa and more recently, in 2021, in Hungary.