FitRewards offers health clubs an online member recognition program, which increases club revenue and builds customer loyalty by rewarding individual members for visiting their club. In particular, the system allows a club’s members to earn points towards name-brand gifts and products when they participate in club programs, provide membership referrals, purchase club services and merchandise, or simply visit the club for a workout. The FitRewards system provides high quality incentives that club management can utilize to stimulate member traffic, energize internal profit centers, enhance marketing programs, or reward outstanding employees.