essbee is a boutique consulting business founded by savvy marketing and communications professional Sarah Butler. I am one of only approximately 600 Certified Practising Marketers in Australia. A beautiful piece of branding is well, beautiful. But is it crafted to create a call to action? Positioned to appeal to your prospects? Channelled to target your customers? An award-winning combination of creative thinking and astute commercial acumen means an essbee marketing and communications solution will drive awareness, action, and revenue for your business. Industry expertise in: Tourism - nature-based, mass-market and niche Hospitality - resorts, casinos, restaurants, hotels Education Retail Entertainment B2B and B2C Marketing Strategy & Management • Marketing plans and tactical execution • Media strategy including digital, public relations and traditional media • Branding and re-branding/re-positioning • Loyalty programs Communications & Copywriting • Copywriting for advertising, media releases, web, press, social media, blogs, e-newsletters • Social media content planning and execution • Awards and grant submissions Creative • Creative direction and briefs for graphic design, photo and video • Idea generation • Collateral development Activation • Promotional and revenue-generating events • Consumer and trade-show preparations, representation and follow up • Sponsorship strategy, evaluation and leveraging • Product launches Financial and Data • Budget formulation • Return on investment analysis • Supplier management • Segmentation strategies