ABOUT PAYAL SINGHAL DESIGN HOUSE Payal Singhal Design House is a leading South Asian fashion house established in 1999. The focus is on modern Indian bridal and occasion wear laden with global appeal. While history and culture are starting points, tradition is approached with a renewed outlook to give every collection present-day relevance. The quintessential #PSGirl is well-travelled, individualistic and fashion-forward. She is rooted but isn't afraid to venture beyond boundaries. So, the hallmark of each Payal Singhal ensemble is easy transition from traditional to non-traditional settings. The brand's signature aesthetic is contemporary and minimalistic, with a vintage heart. The emphasis has always been wearability, comfort, value for money and effortless impact. To give our quality and design conscious patrons an all-encompassing taste of the world of PS, the brand is rapidly growing into a coveted lifestyle brand with new launches in the fields of décor, weddings, stationery and more.