Gamifying Financial Literacy for young minds. The fundamental idea of the organization is to create positive habits in young minds. While the world is tilting towards instant gratification and irrational behaviours (which is necessary and fuels economy, but proves to be a challenge in meeting life’s larger goals of achieving happiness for common man), there is little or no space towards planning and deliberate thinking which would help in longevity of the concept called happiness. This is a happiness sowing venture. The venture would be dealing with gamification of essentials for happiness in life and the target ‘consumer’ is Students. The organization will seed positive anchors and adopt following delivery model to bring about positive behavioural changes for life time. Instruction Modelling Rehearsal Feedback In effect, this is a gamification of inducing positive behaviours in children with liberal use of technology, would help them in saving, investing, donating and still lead a comfortable and happy life Vision: To create positive anchors regarding Money among students to enable them to lead a stress free working life Mission: To impact 1 million students by 2020 by generating Rs.50Cr of sponsorship funding from various sources.