Our Big Purpose is to bring together MSME owners to explore proven ways of improving their business by listening to the stories and experiences of people on the same path, so that they can work more efficiently, build exclusive connections for competitive advantage, expand business, and increase revenues for continued profitable growth. Our Mission is to bring the right professional know-how and experience to every MSME in India, and to catalyze double digit growth for at least a million MSMEs by 2030 is our Vision. Our Core Values are Cooperation, not Competition : Helping others in the community for supporting their growth thus paving long term sustainable growth for all in the community, and even beyond Integrity & Ethics: Maintaining a clean business environment where ethics and integrity are prioritized ahead of personal or business gains Transparency: Transparency in all transactions, communications, and business relationships within the community and as much as possible with the stakeholders outside National Pride: We are proud of being Indian first and being able to contribute to the national growth by enhancing the performance of the MSME community We believe the growth in Small businesses at scale in the country will enhance • Job creation • Poverty alleviation • Income equity • Economic inclusion • Technology adoption • Vibrant economy • Healthier society • Resilient industry & business • Entrepreneurial culture