Adtones is a media service that swaps the dial tone with an advert. Operators are paid for access to subscribers. Subscribers are paid to listen to adverts. TECHNOLOGY In-house developed state-of-the-art SIP-based technology that works on any telephony type. Simple and low impact integration permissions and running on all switch types. The integration point process is similar to subscriber call credit verification. TARGETING Adtones is delivered directly into the ear of the subscriber: Voluntary exposure to a profile based target group is one-on-one marketing at its best. A bidding system ensures the advertiser gets the best price for best exposure. Each cent is spent on the correct target group. Subscribers have full interactive control against each message, including getting additional information by email and SMS. USER CONTROL Adtones is based on permission marketing. The subscriber creates their own profile via simple sign up using social media and telephone number.