As one of the fastest growing entertainment trends since the rise of cinema, real life gaming has taken the world by storm. The number of escape rooms has risen dramatically the last 3 years from a handful to many thousands world-wide. Where traditional games are a bit of a niche, real life gaming attracts a wide range of customers and people who exit a great escape room with shining eyes, a budding addiction and the question - “Where can I play more?” But it doesn’t stop here, new games keep adding even more crazy ideas, more technology and more compelling interaction to the experiences. We love seeing all those new initiatives as the better our experiences are, the more people will become excited about real life gaming. We see immense potential and room for innovation in the real life gaming industry. ‘Up The Game’ is set-up to help the entire industry to get to know each other, support the community around escape games and stimulate each other to keep designing fresh and innovative experiences!