A-COLD-WALL* is the material study of social architecture. Through conscious fabric innovation, A-COLD-WALL* seeks to optimise human performance and, by the same stroke, comment on the collective experience. Launched in 2015 by Dr Samuel Ross as a response to the British social climate, A-COLD-WALL* instigates a cultural conversation that celebrates the energy of youth across a range of mediums. Ostensibly a creator of clothing and product, A-COLD-WALL* utilises a range of disciplines, inhabiting the role of curator. Film, music, literature and physical exhibition give texture through context. With the crucial discussion around class systems absorbed into the very DNA of A-COLD-WALL*, the brand moves into a more rational mode of creation.