Brilliant Reflective - Originally formed as ReflectYourGear - is dedicated to reducing automobile-based injuries to children, runners, walkers and cyclists by increasing their visibility during low light hours. We do that by raising the awareness of the benefits of wearing reflective and offering Brilliant® colorized 3M™ Scotchlite™ Reflective Material to apply to the articles and garments you most often use outside. This is not just silver reflective; this is Brilliant® Color Reflective which means it won’t be noticed during the day on your gear. It only works when you need it. Brilliant Reflective is available as a Do-It-Yourself product in kit form on our Website as well as running, biking and sporting goods stores around the world. Brilliant Reflective is a Safe Reflections. Inc. business and with a name change in 2016.