Initiated and launced production and sale of new products that generated new business, started retailing worlwide through online.This concept saved our store front overheads and other misc expenses. Developed and introduced "Capital Captain" program that optimized supply chain opeations through strategic relationship with vendors in China and Nepal. Devised a pricing strategy, that helps the company to maintain a competitive position. Negotiated Pay per Click campaigns and Internet marketing with google,Yahoo,Msn and other major search engines.Promoted all products worldwide with a commitment of leads with Ebay,Shopping.com,nextag,Yahoo product Submit and others. Recently registered our trade Mark Kellsons and brand kellsons in mail order catalogs with advertising partner catalogs.com .