An Award Winning Product Design & Innovation Studio; first of its kind in Jordan and the region to win the renowned Red Dot Award, International Design Excellence Awards (IDEA) and Spark Awards, to name a few. A nimble design studio that is part design consultancy, part incubator and part product development. We are routed in a scientific approach for product innovation, through R&D and a world class design process; tackling projects from market research, concept generation, design development and testing through to prototyping. Creating innovative solutions from a deep understanding of consumer behavior, market trends, ergonomic studies and concept testing.