For 18 years, Sensipode has observed, scrutinized and dissected daily newspapers to better prepare for the future. In 18 years, we have forged the conviction that the answers to the challenges of tomorrow can be found in our habits, our routines and in a pragmatic approach to our daily lives. Daily newspapers embody for us the base on which we can build another way of seeing the world, of acting concretely at different levels, of changing our habits and of imagining the future, not necessarily that of 2050 but already that of tomorrow.