We are 4042North. Proven experts at crafting unique ideas and building effective solutions. Reaching new customers. Guiding cannabis brands to unparalleled results. 4042North Cannabis Brand Marketing got its start when a seasoned cannabis business consultant partnered with a brand marketing agency. An initial client - a cultivator located in Northern California’s distinguished Emerald Triangle region which, latitudinally, lies between the 40th and 41st parallel north - inspired and solidified the partnership. And from this inspiration, a new agency was established in Chicago which, latitudinally, lies between the 41st and 42nd parallel north. The new agency was christened 4042North, in recognition of its latitudinal proximity to its source of inspiration.