AIZEL.RU – is a multi-brand online store selling apparel, footwear, accessories and beauty products in luxury and premium segments. The product portfolio includes the following brands: Gucci, Burberry, Valentino, Christian Louboutin, Stella McCartney, Marc Jacobs, Agent Provocateur, Oscar de la Renta, Balmain, Erdem, Victoria Beckham, Rochas, Delpozo, No.21, etc. The project operates as marketplace, presenting its own goods as well as the products of mono-brand and multi-brand boutiques, located in Russia and the CIS. This model, being unique for the Russian market, is based on the partnership with the well-known fashion brands, including Gucci, Stella McCartney (Mika Grant), Sergio Rossi (Crocus Group), Alexander Terehov (RusModa Group), Michael Kors, Gucci and others. Using this ‘marketplace’ model, AIZEL.RU offers its partners a convenient platform for selling goods, which includes support, logistics and customer care service, as well as access to online shoppers in all the regions throughout Russia and the CIS, without any limitations of a geographic location. Founded in 2011 by the co-founders Aizel Trudel and Alexander Smbatyan (Genome Ventures).