BII is a New Hampshire based marketing and product design firm redefining the Jewelry Care industry with its revolutionary product GemSpa by kathy ireland®; the most affordable, effective and convenient home jewelry cleaner in the world.  BII’s pioneering work in Jewelry Care lead to the discovery of Jewelry Hygiene® uncovering the high levels of bacterial contamination and potentially dangerous pathogens on jewelry worn everyday. Jewelry Care and Jewelry Hygiene® concerns affect hundreds of millions of people globally, driving the company to promote health and wellness for everyone who wears fine jewelry through innovative Jewelry Care product solutions.