The IMA is the world's leading authority on transforming corporate Insight teams. We provide our members with inspiration and guidance through: Advice: for any Insight leader, whether you are new to your role or an experienced director wanting to transform a well-established Insight team Benchmarking: starting with a free survey to help you understand how your Insight team compares to 150+ others on 32 key aspects of Insight management Publishing: free 5 Minute Insight emails to challenge your thinking, and an online library of 10-page Insight leader guides to help our members Training: a comprehensive range of workshops, now including Storytelling, Visual communication, Commercial thinking, and Consultancy skills for Insight teams. Forums: the IMA's Insight Forum has met in London and Manchester over 60 times over the last 15 years, providing a safe space for the Insight leaders from organisations like McDonalds, Tesco, ebay, Nestle, Aviva, Whitbread and Carlsberg to share challenges and hear the IMA's latest thinking.