Back-to-Back is a digital marketing agency based in Ho Chi Minh City, Viet Nam, focusing on digital customer acquisition strategy through SEO, SEM, and media buying. We believe in growing together with our clients through solid collaboration and are committed to developing a team of dedicated experts. We value honesty and embrace mistakes as we are data-driven with a test-and-learn attitude. Our flexible structure allows us to work on high-level strategy and optimize your operations. Whether you are doing e-commerce or lead generation campaigns, we help you implement and optimize Facebook Ads, Google Ads, and LinkedIn Ads campaigns that convert. Our Methodology starts with a strong understanding of our client's ecosystem through Market Research and Audit of their current tools/processes. We build strategic recommendations relevant to our customers' needs and capabilities. After scoping, we activate our campaigns and continuously analyze our performance as well as implement optimizations.