My Fashion Diary (MFD) is a start-up fashion and apparel merchandising platform that redefines the shopping experience by incorporating styling, social interatction, and personalization. Through big data analytics, dynamic content generation, and integration with social media, MFD can enhance and streamline the search process while providing a style entertainment and education function. MFD时尚日记是一个结合无差价、无等待、无假货的国际平价女装电商购物平台以及社交功能为一体的全新运作模式。平台所售货品均由经验丰富的买手团队从欧美品牌方直接选购回国，并通过专业造型师在线搭配的方式进行推荐。每一位顾客都可以通过平台自主研发的在线搭配功能进行搭配、互动、社交。MFD时尚日记立志要让每个中国女人都能穿出最美、最自信的自己！