Barney Brown is a Manhattan-based sandwich delivery service that specializes in customization. Through tools such as a Visual Sandwich Builder of over 75 ingredients, customers can build their own sandwich, name it, save it, and easily reorder it in the future. The Barney Brown "Social Sandwiching" platform allows users to share their creations with others, browse through libraries of thousands of user-generated sandwiches, and login with Facebook to see their friends' creations. Barney Brown was founded in 2016 by Matt Baer. Matt is the Co-Founder and former COO of Baked by Melissa. He is currently the Managing Partner of Barney Brown, Inc.