PURE Grips is run by a family of avid golfers. Like you, we were tired of golf grips that lasted just a few months, so we decided to do something about it. After much research, the development of our proprietary rubber, and copious family squabbles (just kidding, we get along great!), PURE Grips was born. P.S. We're proud to be a family-owned business that manufactures our products in the USA. If you find yourself in Mesa, AZ, stop by and talk golf with us!