I like to get inside people’s heads… Not in a creepy way, more in an ‘understand-how-people-tick’ way. And that’s what makes great, high-converting copy – the ability to get people to respond emotionally to what’s on the page. We’re all emotionally-driven creatures, even those who think they’re 100% rational. So, long story short – I’ve gone deep into studying the psychology of persuasion and influence and I apply this to my writing, subtly persuading people to take action – whether that’s buying a product or signing up to an email list. Copy is powerful in the right hands. And I have a proven track record of increasing sales and leads for my clients. Take a look at my portfolio on my website or simply request a sample. I have experience with both B2C and B2B copywriting. I also have a career background in Civil Engineering and Teaching which gives me a unique blend of technical writing skills that I can simplify and communicate in a persuasive way.