We are an early-stage venture firm that invests in Digital Consumer Businesses and their Enablers. As institutional investors, rigor and deep engagement is core to our style of investing. We have 30+ years of cumulative experience managing third-party capital and have been partners in several consumer journeys at multiple stages across categories. Over the years, we have invested across 40+ businesses from seed to growth. At Prath, we are looking to invest in and help build the next generation of great consumer brands, products, services, retailers, and technologies enabling the Indian consumer experience. We invest from Seed to Series A. We would love to be your first institutional investor and lead your round. Our 'First cheque' size is usually in the range of INR 10-150 million. We have reserved significant capital for follow on investment in our portfolio companies. If you are building in this space, we would love to hear from you.