G8 Performance is home to the most innovative, highly adjustable orthotic insoles available on the market. The brand was created by David Lee with a vision: to promote ongoing foot health and change the world’s perspective on the importance of the feet in sport and in everyday life. How do we do this? By strengthening the foot during motion and encouraging natural foot biomechanics inside the shoe. 90% of foot ailments are caused or contributed to by weak foot muscles and poor in-shoe biomechanics. We are the antithesis of every other insole or orthotic which attempt to inhibit all foot movement. G8 Performance’s approach to the health of feet is simple: to reduce injury and increase athletic performance for everyone, whether you are a professional athlete, a weekend warrior, or someone who simply likes to go for a social walk or a bike ride. Our products are sold from our website and through authorised fitters across the world.