We're experienced software business operators who have sweated the P&L's of our own businesses. We've made product decisions, built marketing campaigns, hired sales teams, and won and lost customers. Our operating experience helps drive commercial success for our clients' new products, and open new channels and segments for current products. We've launched new products in settings where we relied on contract staff. So we know the value of consultants who have a strong sense of urgency and cost-sensitivity, and who provide a structured plan for the engagement.