. Inertia is social fitness platform that acts to build a sense of community and accountability in healthy habit forming and adherence. Our exercise prescription algorithm will remove the discomfort of uncertainty in training selection by assigning and demonstrating which exercises to do, which order to do them in, and even how long to rest between sets – all of which supported by research to maximize potential. These exercises will be demonstrated by some of fitness community’s most influential, recognizable, and credible members. Users will be able to like and follow content creators and post in our community board, all focused on building a sense of community that keeps users coming back. With built-in feedback loops constantly calibrating to meet needs, and the opportunity for the consumer to self-navigate and save crowdsourced content and communicate with local professionals of the fitness industry in our in-app marketplace – Inertia will be the one-stop-shop for meeting your fitness needs that is certain to offer the momentum needed to meet and sustain personal goals.