Founded by Mary Butlin, Tonica provides CRM consultancy and marketing insight for the cultural, non-profit and commercial sectors. Our expertise includes: - CRM Implementation (CRM Requirements, Procurement, Data Migration) - CRM Optimisation (Processes, Training, Targeting & Segmentation) - CRM Systems (including Salesforce, Capsule CRM, Tessitura) - Insight (Google Analytics, holistic analysis from multiple data sources, market research)