Urban LIFE | Urban Liveability & Innovation For Everyone is an innovative startup and an academic spin-off approved by University of Florence based in the Florentine University Incubator (IUF) Our team was born within the activities of SUP&R Research Unit | Sustainable Urban Projects & Research of the Department of Architecture (DIDA) of University of Florence (www.dida.unifi.it). Urban LIFE is a team of experts in different fields of architecture, urban planning, landscape design, technology and economy who are active in academic education and research. Our goal is to improve the quality of living in public spaces. We provide urban marketing strategies through the development of integrated tools and consulting services to manage urban centralities. We work on the elaboration of projects with reference to technological innovation, sustainability, resilience, security and social inclusion. Urban LIFE provides: • tailor-made consulting to help projects develop • management of stakeholders and transformation processes over time • development of tools, systems and technologies to ensure liveability and citizen well-being • specific scientific education on sustainable urban regeneration and management.