RETHINK THE MEANING OF BUSINESS Leading corportions are purpose-driven organizations. As advisers, we help corporations, NGOs and not-for-profits identify what makes their purpose relevant and impactful. By using empirical research, we identify opportunities for change and then design activation strategies to enhance reputation, create avid supporters, grow profit and improve society. At Impact Squared Group, we are motivated to engage businesses who want to unleash their resources, talent and compassion to live their purpose and become the best citizens they can be. We champion leaders who believe that business has meaning and positive social impact is good business. This is rethinking the meaning of business.