THE MAX & PARTNERS DIFFERENCE The M&P Paradigm,’ as we like to call it, sets us apart. These four key pillars lie at the heart of everything we do: ENTREPRENEURIAL SPIRIT Our approach to media is as inherently entrepreneurial as many of the businesses we represent. We are not an agency that accepts conventional wisdom. Our business ethos is built on inquiry and challenge, to ensure the best outcome for our clients. Meaningful innovation is our point of difference. Our goal is to deliver the best results possible with your media budget, with every dollar deftly negotiated to extract maximum value. Thinking beyond mere media metrics, we view every challenge through a commercial lens. STRATEGIC NOUS We believe that the best media strategy is one that is driven by commercial objectives, defined by business outcomes and guided by audience data. From the outset, our comprehensive process creates a pathway to successfully craft the optimal communication strategy for your brand. Our evidence based approach allows us to understand precisely which forms of messaging and media will work across a range of customer segments, often before we spend any money. An agile approach is incorporated throughout. The effectiveness of each campaign is continuously tracked in relation to your business objectives. EXPERIENCE & INTEGRITY Between us we offer years of combined experience across both agency and provider sides of the media landscape, with senior professionals active on every one of our accounts. We approach every interaction with the utmost honesty and integrity – our enduring relationships are a testament to this. Likewise, we have established long term partnerships with our media providers, enabling us to provide first to market opportunities for our clients. CLIENT ADVOCACY We will ensure that your objectives are optimized, and your interests strongly represented through our approach to the media on your behalf.