Caliroots was founded in 2003 and has overtime developed a leadership position within sneakers, streetwear and selected premium brands. Together with Hollywood (acquired 2014) and SOTO (acquired 2016), the company serves its customers through global online shops and 5 physical stores with a turnover of some 300MSEK. The principal part of sales is international through our online shops. Our vision is to be the leading shopping destination for sneakers and streetwear.