Natureef Association is a non-profit organization founded in 2017 and located in the West Pomeranian region (Poland). Natureef brings together Polish leaders in the packaging, food production and recycling sector with the aim to: - create packaging that is reliable and safe while at the same time easily reusable or recyclable, - design packaging that protects the quality of food, thus contributing to reducing waste, - manufacture packaging with a limited product environmental footprint, - make the public aware of responsible behaviour towards packaging. We achieve our goals through: 1. Building effective communication in the whole packaging value chain by organising events, meetings. 2. Providing key business, technological and legislation information in form of webinars, access to databases, newsletters. 3. Implementing demonstration and R&D projects. 4. Fighting myths about the packaging industry by preparing & promoting articles, presentations during events, social media feeds.