the Forge is a "consulting capsule" with professionals in Italy and the USA which helps companies 1. identify and build new growth paths through game-changing strategies and innovative business model 2. go from ideas to results. Areas of intervention: 1. strategy and innovation 2. restructuring 3. marketing and sales 4.retail & e-tail 5. organization 6. non competitive strategies (M&A, joint ventures and alliances) To achieve these targets, the Forge offers 1. sound competencies 2. analytical skills 3. creativity 4. strong ability to put into practice suggested solutions. The name of the company refers to the working recipe: 1. higly-personalised services 2. passion and involvement 3. hard work 4. rigour 5. concreteness.