“Our attention will always go to those who tell great stories and humans have told stories for as long as they could speak.” Content marketing is all about storytelling – and Mack Marketing takes great storytelling to communicate “emotionally charged” content and drive profitable customer action. Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. Today Mack Marketing takes “great storytelling” to targeted audiences via social media, blogs, email marketing, web retargeting, video marketing, still images, websites, inbound marketing (SEO), emotional marketing, online advertising, press releases, press & fundraising events to increase profitable sales.