Truealpha is building a "metrics in a box" platform for startups and scaleups. 90% of startups get their KPIs wrong. When you are busy building a business from the ground up, it is easy to ignore business analytics. Then your company picks up and all of a sudden you need your KPIs -- to understand your customers, to make decisions, to demonstrate traction, to raise capital. Except, what's in front of you is a big heap of unusable data because it was not set up properly -- or was not captured at all. You scramble to make sense of it, pull your engineering resources away from your core product to build dashboards and accept the pain of piecing together csv downloads from accounting, crm and analytics, month after month. Truealpha was founded by serial entrepreneur and financial technologist Priyanka Lilaramani in 2021 after experiencing this painpoint herself across several startups. Empowering founders and startup teams with enterprise-grade business analytics without the cost or time constraints of a big and complex IT project is a core driver for Truealpha.